Dates: 09–12 April 2026
Location: Central Area, Frankfurt, Germany
(Exact address will be shared after registration is completed, latest by 2 April 2026)
Price: €800,00
Day 1: Foundations of Business Development & Self-Leadership
Objective: Build self-awareness and understand the core principles of business growth.
- Introduction & Course Overview
- Understanding business development vs. sales vs. marketing
- Setting personal and professional goals for the course
- Self-Leadership Essentials
- Emotional intelligence in business
- Time management & prioritization for high performance
- Growth mindset and resilience
- Business Landscape Analysis
- Market research fundamentals
- Competitor analysis and benchmarking
- Identifying trends and opportunities
- Practical Exercise
- Self-assessment: personal strengths and areas for growth in business development
- SWOT analysis of a chosen business or project
Day 2: Marketing Strategy & Customer Understanding
Objective: Learn how to attract, understand, and engage customers effectively.
- Marketing Fundamentals
- Marketing mix (4Ps/7Ps)
- Branding and positioning strategies
- Digital marketing overview: social media, content, email campaigns
- Understanding Your Customers
- Customer personas and segmentation
- Buyer journey mapping
- Identifying customer pain points and needs
- Lead Generation & Engagement
- Inbound vs. outbound marketing
- Using data to inform marketing decisions
- Practical Exercise
- Create a customer persona and map their buying journey
- Draft a mini marketing campaign for a product/service
Day 3: Sales Mastery & Business Growth Tactics
Objective: Develop skills to convert prospects into clients and grow revenue.
- Sales Fundamentals
- Consultative selling and relationship building
- The sales funnel: prospecting, qualifying, closing
- Handling objections and negotiation techniques
- Strategic Business Development
- Identifying opportunities for partnerships and collaborations
- Upselling, cross-selling, and recurring revenue models
- Metrics & Analytics
- Key performance indicators (KPIs) for sales and marketing
- Tracking conversion rates and ROI
- Practical Exercise
- Role-play sales conversations
- Develop a sales pitch with value proposition tailored to a target persona
Day 4: Integration, Execution & Personal Growth
Objective: Combine knowledge from marketing, sales, and self-leadership to create actionable strategies.
- Strategic Planning for Business Growth
- Integrating marketing and sales strategies
- Setting SMART business development goals
- Creating an action plan with milestones
- Advanced Self-Leadership
- Decision-making under uncertainty
- Overcoming fear of failure and building confidence
- Continuous learning and professional development
- Execution & Feedback
- Presenting integrated business development plans
- Peer feedback and instructor guidance
- Capstone Exercise
- Final business development project: marketing, sales, and personal strategy integrated
- Actionable roadmap to implement in real-world business
Key Outcomes:
- Participants leave the course with practical skills,x
Day 4: Becoming a Business Development Professional in Dubai
Objective:
Equip participants with the knowledge, mindset, and practical steps to launch or advance a career in business development in Dubai’s fast-growing, multicultural business environment.
1. Understanding the Dubai Market
- Overview of key industries: finance, technology, real estate, tourism, trade, and logistics
- Identifying high-growth sectors and emerging opportunities
- Understanding local business culture and regulations
- The role of international partnerships and cross-cultural communication
2. Core Competencies of a Business Development Professional
- Strategic thinking: identifying opportunities and market gaps
- Sales and negotiation skills: securing deals and partnerships
- Networking: building a strong professional network in Dubai
- Project and stakeholder management
- Financial awareness: understanding ROI, budgets, and business metrics
3. Pathways to Success
Option 1: Corporate Growth Driver
- Working within companies to expand markets, partnerships, and revenue streams
- Roles in sales, partnerships, strategic development, or business expansion teams
- Required certifications or training that add credibility (e.g., business development, project management, sales strategy)
Option 2: Entrepreneur / Startup Founder
- Identifying business opportunities in Dubai’s dynamic ecosystem
- Understanding company formation, licensing, and compliance in Dubai
- Building strategic partnerships and securing funding
4. Acquiring a Business License in a Dubai Freezone – Basics
Starting a business in a Dubai freezone is one of the fastest and most efficient ways to become an entrepreneur in the UAE. Freezones offer 100% foreign ownership, simplified procedures, and tax incentives, making them ideal for startups and small to medium enterprises.
- 100% foreign ownership – no local partner required
- Simplified setup process
- Tax incentives – zero corporate tax in many freezones for specific periods
- Access to international markets
Steps to Acquire a Freezone Business License:
- Choose the Right Freezone:
- Examples: Dubai Multi Commodities Centre (DMCC), Dubai Silicon Oasis (DSO), Dubai Internet City (DIC), Jebel Ali Freezone (JAFZA)
- Select based on your business activity (trading, consultancy, tech, etc.)
- Select Business Activity:
- Freezones have specific permitted activities; choose the one aligned with your business model.
- Reserve a Company Name:
- Submit your preferred name to the freezone authority.
- Submit Required Documents:
- Passport copies, visa status, proof of residence, business plan, and application forms.
- Sign Lease Agreement (if required):
- Most freezones require a physical or flexi-desk office.
- Pay License Fees:
- Fees depend on the type of license and office space.
- Receive Business License:
- Once approved, you can legally operate your business within the freezone.
Tip: Many freezones offer flexible packages that include visas for employees, corporate banking support, and office solutions.
5. Building Your Professional Brand
- Positioning yourself as a business development expert: LinkedIn, professional events, Dubai networking communities
- Developing a portfolio of success stories, deals, or projects
- Continuous learning: staying updated on market trends, new technologies, and Dubai regulations
Key Takeaways
- Awareness of skills, tools, networks, and licensing requirements for success
- Clear understanding of Dubai’s business landscape and opportunities
- Defined career path: corporate growth driver or entrepreneur
- Actionable roadmap to start a business in Dubai freezones or join a corporate growth role
