As a Brazilian, I am deeply fascinated by my country’s natural beauty, its people, and its culture—shaped organically through the hard work and resilience of our ancestors, many of whom began life in Brazil as enslaved people. As someone from the northwest of Brazil who also holds German citizenship, I am equally impressed by Germany’s strong sense of social responsibility: a system from which all residents benefit, and a remarkable ability to recover economically after periods of upheaval, such as the two World Wars. Germany’s historical care for its citizens led to one of the world’s first public social welfare systems in the late 19th century.
Where Does the UAE Fit Into This Context?
At first glance, comparing Brazil, Germany, and Dubai may seem unusual. Yet Dubai stands out not only for its impressive infrastructure, public safety, and consumer-oriented mindset, but also for the lessons it offers about strategic vision and governance. Until the late 1970s, Dubai was a harsh desert region. With the discovery of petroleum, its people made deliberate, long-term choices, creating a society that offers what neither Brazil nor Germany fully provides: widespread employment opportunities, high earning potential, public security, and trust in leadership to preserve these achievements.
Brazil has cultural richness and natural resources, unfortunately many young Brazilians – 67% of those aged 16 to 35 – dream of leaving the country due to limited opportunities, public insecurity, and systemic inefficiencies*. In contrast, Dubai offers secure employment, public safety, and a high quality of life, illustrating how governance, vision, and ethical leadership can create an environment where both individuals and businesses can thrive.
Although Dubai is not a democracy, it offers a system that elevates individuals to a high level of citizenship and consumer empowerment. Individual-level consumer services and protection in Dubai surpass those in Germany, where access and effectiveness often depend on financial means. Brazil, while culturally rich, struggles with public security and systemic inefficiencies. The three branches of Brazilian government – the Judiciary, Legislature, and Executive – have long been affected by structural weaknesses and practices that have hindered development relative to the country’s vast natural potential since 1889
Why Dubai Matters for Citizens, Companies, and Investors
Dubai – and the other Emirates – offers a secure, high-quality life and a promising future:
- For citizens seeking a good standard of living and personal safety.
- For companies attracted to low-tax environments and efficient use of revenues for broad societal benefit.
- For investors seeking stable, high-return opportunities.
Dubai demonstrates that poverty, weak public security, and inadequate consumer protection are not inevitable; they are shaped by political will. Leadership, combined with responsible economic actors, creates conditions where society and individuals can thrive.
Personal Reflection
When I am in Dubai, I am inspired by the city’s effortless, positive energy – rooted in a vision of prosperity through empowering people, put into practice daily. In a world where many seek a place with a healthy work-life balance, Dubai touched me profoundly. I am now committed to bringing the spirit of Dubai – and the other Emirates – to my two countries, Brazil and Germany.
Nothing is perfect, but Dubai comes close to achieving an ideal balance for human well-being. Its prosperity was built without exploiting other nations, invading them, or fostering corruption abroad. Dubai – and the other Emirates – offers lessons to all countries, particularly those that consider themselves superior.
Moral and Ethical Considerations for Investors
Despite the unique moral and ethical framework of Dubai’s government, several aspects are particularly attractive to investors:
Rule of Law and Transparency
Dubai has established political stability, safety, and strong legal enforcement. Investors benefit from property protection, predictable regulations, and ethical foundations that foster confidence.
Merit-Based Opportunity
The UAE rewards work, skill, and productivity, rather than political favoritism. This creates a fair, efficient environment for businesses to thrive.
Avoidance of Exploitative Practices Abroad
Dubai’s prosperity was built without exploiting other nations. This commitment to ethical growth is attractive to investors who value sustainability, ESG standards, and socially responsible business practices.
Cultural Diversity and Tolerance
Dubai is cosmopolitan, welcoming global talent and companies. Its ethical and social policies promote safety, consumer protection, and professional respect – appealing to investors seeking stability and predictability.
*) According to a 2024 brochure distributed to subscribers of O Estado de S. Paulo
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